Official Rebrand

Official Rebrand revives discarded clothing, breathing new life into what was once unwanted. Through painting and other alterations, artist MI Leggett's “rebranding” process proposes an anti-waste alternative to today's industrial and social norms. OR?!’s transformative process celebrates the fluidity of identity, dissociating garments from gendered categories, reintroducing them without arbitrary social constraints.

The Designer:

MI Leggett is a New York based non-binary artist. A former food justice advocate with a background in sustainable agriculture, video art and painting, they now transform unwanted materials into unique clothing and sculptures. Challenging the boundaries between art and fashion, they have shown work at New York and Berlin Fashion Week, international galleries and New Art Dealers Alliance. Their work and words have appeared in The New York Times, Teen Vogue, Vogue Italia, Paper, Bloomberg, i-D, Milk, Office, Antidote and other outlets.

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